What is show rate?

Show rate for gyms

Every gym owner knows the feeling: a full calendar on Monday morning and an empty lobby by Monday night. Show rate puts a number on it. Take the appointments that were attended, divide by the appointments that were booked, and you have the share of your bookings that became a real conversation.

It matters because it changes the price of everything upstream. A cheap lead is not a cheap member. A source that produces bookings at a low cost and then shows half of them is more expensive per show than a pricier source whose bookings turn up, and the ad platform will keep feeding you the cheap one unless something tells it otherwise.

Where show rate misleads: a small sample swings wildly, so a week with five bookings tells you nothing. Read it over a month or more, and by source, because the rate you see for the whole gym is an average of sources that behave very differently. Compare it with cost per appointment and cost per show.

How Adsu uses show rate

Adsu tracks booked and showed as separate stages for every campaign, so show rate is read straight from your CRM calendar rather than estimated. Adsu counts verified stages only: if a stage cannot be verified, it is not counted. Every report is one line per campaign per location. That last part matters for show rate more than for most numbers, because the same ad can show well at one gym and poorly at another depending on who confirms the bookings.

Adsu credits the last eligible touch inside the 30 days before the payment. Booked, showed and paid go back to Google as offline conversions and to Meta through the Conversions API. Because showed goes back as its own signal, the platform can tell a source that books from a source that turns up, and it moves budget toward the second.

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