Ad tracking for CrossFit gyms

The question every box owner asks

Are my Facebook ads working, or am I paying for people who book a free intro and never show? Meta says the campaign produced a pile of leads; the whiteboard says a handful of new members this month, and you cannot say whether they came from the ad, the Instagram post or a member’s spouse. The ad account and the front desk disagree because Meta counts the form, while your billing counts the first payment for foundations, weeks later, in a different system. Attribution, put simply, is matching each paying member back to the click that started them, and it is the only honest way to price a free intro. Read how Adsu follows the click to the paying member.

How the chain runs in your stack

Most boxes run PushPress or Zen Planner for members and billing, Stripe under the card on file, HighLevel for the free-intro booking and the follow-up texts, and Meta and Google Ads for the ads. Adsu resolves the member behind each PushPress charge alongside the Stripe payments, takes the enquiry and the intro booking from HighLevel, and takes campaign and spend from the ad accounts.

1. 01

   The click on the free-intro ad

   A Meta or Google ad promises a free intro. The tap, or the call from the ad, is tied to the campaign that ran it.

2. 02

   The intro is booked in HighLevel

   A name, a phone number and a slot. The person behind the click now exists in your CRM.

3. 03

   They show up for the intro

   Booked and showed are kept as separate stages, because no-show intros are the cost most boxes never see.

4. 04

   Foundations is paid

   The first payment clears in Stripe, with PushPress telling Adsu which member it belongs to, or in the billing system you run. The campaign is judged here.

5. 05

   They move to unlimited

   The monthly membership after foundations is carried as revenue from the same click, month after month.

6. 06

   A refund takes it back

   Refunds and chargebacks reduce the revenue the ad is credited with, so a campaign that brings members who quit inside the first month shows it in the line.

The economics Adsu tracks

• Cost per intro bookedWhat the box spent on a campaign divided by the free intros that campaign booked. Cheap intros are where the trouble starts, so this is the first number, never the last.
• Cost per showThe same spend divided by the intros that actually walked in. The gap between this and cost per intro is the price of no-shows.
• Cost per memberSpend divided by the people whose first foundations or membership payment cleared, in the same period. This is the number the campaign lives or dies on.
• Drop-in revenue versus member revenueA drop-in is one payment with nothing after it; a member is the first payment plus every month that follows. Adsu carries the months after the first payment against the ad, so a campaign that brings members keeps climbing while one that brings drop-ins goes flat.

When you open a second box

The second box gets its own line the day it opens. Adsu assigns each member to the location whose payment account took the money, so a click on an ad you meant for the new box that ends up as a member at the original one is credited where the payment landed, not where the campaign name pointed. Each box connects its own HighLevel location and its own billing account; the ad account can be shared. You read cost per member for each box on its own, never as a blended average that hides the one that is struggling.

Related