What is tracked revenue?

Tracked revenue for gyms

Every tracking tool reports a revenue number, and most of them are estimates: the value someone attached to a form, the purchase value an ad platform believes it produced, the amount typed onto a pipeline card. Tracked revenue is a narrower thing. It is money that cleared in your billing system, tied to a person Adsu can name, and tied to a click or call that person made before paying. If any link in that chain is missing, the payment is still your revenue, but it is not tracked revenue.

The formula is a sum, not a ratio. Add up the verified payments credited to a click or call during the calendar month, first payments and every renewal, net of refunds, across every location on the account. That is the month’s tracked revenue, and the pricing ladder reads a band from it.

Leads, bookings and shows never enter the number. A campaign can produce a hundred enquiries and no tracked revenue, and a campaign can produce three enquiries and a year of renewals; the bill follows the second. That is deliberate. It keeps the price tied to the outcome you run a gym for, and it keeps the ROAS on the scorecard honest, because the revenue in that ratio is the same verified money.

Where it confuses people: tracked revenue is not your total revenue. Walk-ins, referrals with no recorded touch and members who paid before the pixel went in are real money that no ad can claim. Read the tracked number as the share of revenue your marketing can account for, and watch it rise as the tracking gets tighter.

How Adsu uses tracked revenue

Adsu counts verified stages only: if a stage cannot be verified, it is not counted. Every report is one line per campaign per location. Adsu credits the last eligible touch inside the 30 days before the payment. Renewals are carried as recurring value for that member, credited to the click that started the relationship. Refunds and chargebacks come off the total when the billing system reports them, so a month can be re-derived after the fact; the scorecard is the current view.

The bill reads the same number you do. One plan covers every location and everyone on your team, priced by the band that month’s tracked revenue lands in, up or down, and the scorecard shows that number on any day of the month. The front-page guarantee is the same deal here: if your ad ROI does not grow, you do not pay, measured on your own numbers. Pricing has the bands.

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