Counted population
Adsu attributes payments only when the member identity resolves to a counted band: Band A for exact email identity or Band B for exact phone identity when email does not match.
Last eligible touch
The deterministic attribution rule selects the last eligible touch within 30 days before the conversion. If no qualifying touch exists, the payment can remain real revenue without being credited to a campaign.
Payment-owned location
The connected payment account supplies the location. Adsu does not infer location from a campaign name, landing-page label, or the member’s home address.
Recurring revenue
A member’s first counted payment establishes acquisition. Later net payments can be carried as recurring value for that member without pretending each renewal was a new ad conversion.
Refunds and chargebacks
Net revenue changes when source-of-truth adjustments arrive. Reports may therefore update after a refund or a re-derived source record; the current dashboard is the canonical view.