Use Adsu’s GTM-safe snippet. It carries the site key and endpoint in the script URL because tag-manager rendering can strip custom data-* attributes.
Google Tag Manager · Custom HTMLhtml
<script async src="https://app.adsu.ai/track.js?k=YOUR_SITE_KEY&e=https%3A%2F%2Fapp.adsu.ai%2Fapi%2Ftrack"></script>Create the tag
- 01In Google Tag Manager, create a new Custom HTML tag.
- 02Paste the GTM snippet without modifying its query parameters.
- 03Attach an All Pages trigger, or an equivalent trigger that covers every acquisition and conversion page.
- 04Preview the container, visit a real public page, and confirm the tag fires once.
- 05Publish the container and verify Pixel status in Adsu.
Avoid duplicate installs
Do not keep both a theme-level snippet and a GTM snippet on the same page. One global install is enough. Duplicate loaders create redundant network work and can make debugging page-specific coverage harder.