Identity bands
| Band | Evidence | Customer label | Counted in reporting |
|---|---|---|---|
| A | Exact email identity | Verified | Yes |
| B | Exact phone identity without an email match | Probable | Yes |
| C | Fuzzy or weaker identity evidence | Possible | No |
| No match | No defensible identity join | Unmatched | No |
Coverage
Coverage answers how much of the eligible paid-member population Adsu can connect to counted identity and campaign evidence. It is not a probability that each attributed row is correct.
Improve coverage
- Keep CRM email and phone fields complete and normalized.
- Connect every payment account used by the location.
- Install the pixel across every funnel and thank-you path.
- Preserve click IDs and UTM values through redirects.
- Start report ranges after the location’s attribution boundary when comparing setup quality.