1. Confirm scope first
- Check the selected workspace and location.
- Choose a report range after the location’s attribution boundary.
- Confirm the source activity actually belongs to this location, not a sibling account.
2. Check the three evidence lanes
- 01Open Connections and confirm GoHighLevel is connected for the active location.
- 02Confirm a supported payment source is connected and has real activity.
- 03Open Tracking and confirm a non-bot pixel beacon has arrived.
- 04Confirm Google or Meta is connected when you expect spend and campaign metadata.
3. Isolate the first missing record
Start with the source record: a CRM lead, a payment, or a pixel visit. If it is absent in the corresponding Adsu surface, repair that ingestion lane before inspecting attribution. If all source records exist, inspect the customer journey and identity band.