Confirm the installed snippet
- View the public page source or browser Elements panel and find
track.js. - Confirm the site key belongs to the intended Adsu workspace.
- Confirm the script host and
data-endpointhost match, or use the intact GTM query-string version. - Remove duplicate theme and tag-manager installs.
Check the browser network
Reload the page with developer tools open. Confirm track.js returns successfully and the browser sends a request to /api/track. Consent managers, content-security policies, ad blockers, or a failed first-party hostname can block either request.
Check first-party serving
If a custom tracking hostname is in the snippet, verify both CNAME status and serving-live status in Adsu. A DNS record can resolve before HTTPS and script serving are ready.
Generate a real event
Open the public page in a normal browser and wait for the request. Bot or synthesized CRM events do not count as pixel liveness, so a server-side check alone will not make the badge Live.