Google Ads
Authorize a Google identity that can access the intended Ads customer. Select the customer account that owns the campaigns for this workspace, then keep Google auto-tagging enabled so gclid can power exact click matching.
Meta Ads
Authorize the Meta identity with access to the intended ad account. If the token expires or Meta revokes access, Adsu reports Expired or Reconnect instead of silently carrying the last good state forward.
After connecting
- Apply the recommended Google Final URL suffix and Meta URL parameters.
- Visit a tagged landing page and verify that the pixel receives the click evidence.
- Use campaign IDs as the durable identity; names can change and are not a safe join key by themselves.
- Check spend and attributed revenue over the same date range before interpreting ROAS.