Capture the visit
The Adsu pixel records evidence attached to a website visit: click IDs such as gclid, UTM values, landing URL, referrer, and supported email-link tokens. Bot traffic is retained as a separate signal and does not make the pixel appear live.
Join the lead and payment
GoHighLevel supplies the lead or appointment. A connected payment source supplies the real transaction. Adsu deterministically resolves those records by identity, assigning Band A to an exact email match and Band B to an exact phone match when email does not match.
Attribute the conversion
For counted identity bands, Adsu credits the last eligible touch within a 30-day window. The payment account determines the Adsu location, so location is not guessed from campaign naming.
Report revenue truth
Reports combine attributed net revenue with ad spend and campaign identity. Refunds and chargebacks reduce the net revenue rather than leaving the original sale overstated.